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Vendre de la technologie de pointe (page 2)

   What do consumers want?

     SPEED
    
Many of the advances in computer technology and the convergence of many technologies into a single, multi-purpose device are due to the development of high-speed Internet connections. Television reception and telephone function (voice over IP) require a great amount of bandwidth. Bandwidth is expressed in terms of Megabytes (or Kilobytes) per second.

     Display of traditional HTML (HyperText Markup Language) web pages does not usually require high processor speeds. However TV broadcast or other multimedia technologies do need recent high-power CPUs. Processor speed is expressed in Megahertz (Mhz).

     MEMORY
    
Random access memory (RAM) is essential for today's extremely complicated applications (programs) and overall speed of the computer. RAM is expressed in Megabytes (MB)

     CAPACITY
     Capacity usually refers to storage space. Today's large multimedia files, operating systems (Windows®, Apple OS®, etc.) and applications require increasing amounts of storage space. On a personal computer, files are stored on "hard disks" Disk capacity is expressed in terms of Megabytes (MB) or Gigabytes (GB).

     OTHER CONSIDERATIONS
     Display technology is advancing at a rapid rate. Consumers are demanding larger monitors or Flat Screen Displays using LCD technology. Display sizes are expressed in inches, sometimes using the double quotation mark (").

     Some consumers insist upon smaller, quieter models (Small form factor) or large customized towers that often have transparent sides and internal lighting. Many young gamers like to show off their high-powered machines using these special computer cases.

 

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